Gottlieber Tradition
Packaging Design for Main Product Line
I've been working as a freelancer for Gottlieber Spezialitäten AG since 2014.
In 2020, I completely redesigned the main ‘Tradition Line’ and the smaller ‘Classic Line’. Modernising the look while maintaining recognition was the biggest challenge.
As with the redesign of the Royal Edition, some basic elements were retained, but many details adapted and modernised.
The design works for a wide range of packaging in a variety of formats.
The logo and some details are embossed in gold foil, made viable by the high print run of several million.
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