Gottlieber Royal Edition
Packaging Design for Upmarket Product Line
Since 1928, Gottlieber Spezialitäten AG has been delighting chocolate lovers with its unique Hüppen, a rolled wafer with a deliciously creamy filling.
The upmarket ‘Royal Edition’ was launched in 2023. It is the successor to the ‘Premium Line’ and won gold in the Design category at the Swiss Packaging Award 2024. As with the redesign of the Traditional Line, it was important to maintain the design's recognition value while modernising it.
I designed a series of four sleeves plus the XXL version, with the background pattern corresponding to each variety. It is printed in bright metallic colours and finished with a gloss varnish. Details are embossed with gold foil and the shape of the ornament on the front is die-cut.
More projects:
