In 2014, I started working for Gottlieber Spezialitäten AG, an exclusive Swiss confectionery founded in 1928 which has been pleasing chocolate lovers ever since with their unique Hüppen, a rolled wafer with delicious creamy filling.
It’s been very rewarding to collaborate with a client over such a long time. While I grew from novice to packaging design expert, I could witness a comparatively small business develop into a company with six cafés and salespoints in Europe and Asia.
In 2020, the Tradition Line was completely revamped. While some elements (light yellow background, red ribbon) remained, a lot of details were adjusted and modernised. The logo is embossed in gold foil.